Język angielski dla grafików komputerowych

Vocabulary

Select the correct answer for the following questions.

1. In graphic design, the design of characters (letters and numbers) is known as:

A typography

B layout

C interface design

D visual arts

2. The time that a design must be completed by is the:

A deadline

B quote

C design brief

D sketch

3. What do you use to measure angles?

A a protractor

B a ruler

C a compass

D staples

4. Which part of a computer moves the cursor on the screen?

A the keys

B the motherboard

C the processor

D the mouse

5. The visual appearance of a design through layers of text, shapes, and images is the:

A mask

B gradient

C texture

D pattern

6. An example of a basic colour is:

A blue

B teal

C maroon

D terracotta

7. The kind of printing used for printing large quantities is:

A offset printing

B screen printing

C digital printing

D paper printing

8. Which department in a company manages recruitment and training?

A sales and marketing

B accounting

C purchasing

D human resources

9. The person who leads a meeting is the:

A secretary

B chair

C manager

D participant

10. Someone who is able to work without someone telling them to do so or supervising them is:

A creative

B able to work as part of a team

C self-motivated

D able to work under pressure

Reading

Read this text and select the correct answer for the questions that follow.

Design brief

Company name: Freshfun

Describe your company: We are an online supermarket selling only fresh fruits and vegetables. Every day we receive fresh fruits and vegetables from our suppliers, then we write on our website what products we have, and customers buy them. At the end of the day, any stock that is not sold is thrown out, and the next day it starts again. We are different from our competitors because we are the only online supermarket selling only fresh products.

Aims: We want to attract new customers.

Target audience: Our primary target audience is young female students or young professionals, aged 18 – 24. They live in towns or cities, and usually go to their local supermarket to buy fresh fruit and vegetables at least twice a week. We want to show them that it’s easier to buy fruit and vegetables from us, and we offer better quality products than their supermarket.

What we want: A 600mm x 400mm poster to be displayed at bus stops. We want the following words on it:

Why go to the shop when all the freshest goods are online?

www.freshfun.co.uk Only the freshest.

We want the poster to have pictures of fruit and vegetables on it.

Time-scale: The design for the poster must be completed in 5 days.

Within 2 days: Sketches of at least 3 designs. We will review the sketches and let you know which one we prefer.

Within 3 days: First draft of the poster we like.

Within 5 days: Final version.

Budget:£150

Design examples:

We like the pastel colours and the simple shapes in this design. We would like pictures of fruits and vegetables to be in the same kind of style.

We think that having a young woman in the poster will help attract the attention of our target audience.

1. How often does Freshfun update their website?

A Every day

B When all their fruit and vegetables have been sold

C When a customer buys something

D Never

2. Who is NOT the target audience for this poster?

A Young people

B People who work

C People who live in cities

D People who shop for fruit and vegetables online

3. When is the deadline for the poster design?

A In 5 days’ time

B In 2 days’ time

C In 3 days’ time

D There is no given deadline

4. Why does Freshfun like picture b?

A Because the woman is eating.

B Because the woman is holding fruits and vegetables.

C Because the picture will interest young women.

D Because the picture will interest young men.

5. Which of these sentences is NOT true?

A Freshfun want to see three designs from the graphic designer.

B Freshfun already know what will be written on the poster.

C Freshfun have several competitors that offer exactly the same service as them.

D It is important to Freshfun that the poster has fruit on it.

Listening

Listen to a conversation between a graphic designer and a client, and select the correct answer for the following questions.

1. What did the graphic designer design?

A A brochure

B A logo

C A poster

D A website

2. How did the graphic designer know what to design for the client?

A The client gave him a design brief.

B The client and the graphic designer met previously to discuss the design.

C The client and the graphic designer often spoke to each other during the design process.

D The graphic designer has worked for the client before.

3. Which of these sentences is NOT true?

A The client imagined the design would look different.

B The client isn’t certain about the colours.

C The client wants the graphic designer to make a completely new design.

D The client likes the design overall.

4. What does the graphic designer have to do with the design now?

A He has to change the colours on the design, change the shapes in the design, and rotate the shapes.

B He has to change the colours on the design and rotate the shapes.

C He has to change the shapes in the design and rotate the shapes.

D He has to change the shapes in the design and make the size of the shapes bigger.

5. When will the design be completely ready?

A By the end of today

B By tomorrow morning

C By the end of tomorrow

D By Tuesday morning